Company News, Marketing News

FTC Plans Review of ‘Green Guides’ for Environmental Marketing Claims

Seeks public comment to provide current, accurate information about consumer perception of environmental benefit claims.

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By: Christine Esposito

Editor-in-Chief

The Federal Trade Commission is seeking public comment on potential updates and changes to the Green Guides for the Use of Environmental Claims. FTC’s Green Guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act. The Commission seeks to update the guides based on increasing consumer interest in buying environmentally friendly products. “Consumers are increasingly conscious of how the products they buy affect the environ...

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